6th November 2019
How to Win at Content Marketing to Generation Z
Marketers everywhere have spent years developing strategies and content to capture the attention of Millennials, whose ideals, desires, and buying habits have become familiar. Such in-depth knowledge is a win for the marketing community.
But a new challenge is on the horizon; actually, it's already here, in our proverbial house, raiding the fridge.
I am of course referencing Generation Z. Its members are part of the youngest generation on the planet, with the oldest of them barely scraping pas